Seth Godin has a book called “Purple Cow.”
However, it was not original with him. In fact, as you can see below it comes from a poem that was published in 1915.
THE PURPLE COW
by: Gelett Burgess (1866-1951)
NEVER saw a Purple Cow,
I never hope to see one;
But I can tell you, anyhow,
I’d rather see than be one.
“The Purple Cow” is reprinted from A Nonsense Anthology. Ed. Carolyn Wells. New York: Charles Scribner’s Sons, 1915.
Transcription isn’t an original idea for a business. However, you have to have some sort of demand for your product or service, or you won’t stay in business.
The more common your product or service, the more you will need to find your “purple cow” way to stand out from others.
My husband is a creature of habit (Southern saying, I believe) and likes to eat basically at three to four places when we eat out. So, my daughter and I decided to look in the phone book (yeah, we still do it that way sometimes) to see what types of eating out choices there were. Her comment was, “They’re all pizza, Chinese food or Mexican food.”
Of course, they weren’t all that type of food, but the large majority were.
The question: What makes one different than the other? If there’s no real difference, then more than likely that place won’t be there next year.
Your transcription needs a niche. So, how are you going to niche your transcription?
We’ll discuss that in the next blog.


Marcia Francois
5 Steps to a Tidy Desk